April 2021 Newsletters

We have three monthly newsletters. Read the latest industry trends, technology news, featured updates and great content from ProServeIT. Use the form at the bottom of the page to subscribe.

CEOs & Executives       IT Professionals      Marketing Professionals

 

CTO newsletter V1@3x

How do you intentionally take a step towards leveraging IT to attract, keep, and grow new customers?

Hello , 

As the Chief Technology Officer of ProServeIT, it's my pleasure to assist our customers in understanding how to manage the technology assets that belong to their business.

My April edition of Tales from the CTO discusses brand experience from the customer lens. Does your technology stack intentionally help to:

  • Keep your customers: Is there some way that technology increases brand loyalty, or enhances the outcome of your customers' businesses?
  • Grow your customers: Do you have a cross-sell or up-sell component that enhances the customer journey and helps them understand the value you provide?
  • Attract new customers: Does your technology help you to really stand out from the competition and provides clear differentiation between you and your competitors?

Check out the video below for more information on these questions, and learn how to get started.

Next step: Join me for a 30-minute live workshop designed for executives to understand how brand experience fit in with your broader technology framework. I run this workshop on a monthly basis. The April workshop takes please on Wednesday, April 28th at 12pm EST. Book your spot here.

Also, feel free to drop me a line at CTO@proserveit.com if you have any questions, suggestions, or feedback.

Cheers,

Jaime McMahon, CTO, ProServeIT Corporation |  Connect with me on LinkedIn

 

 

 

IT virtual workshops and webinars

April IT newsletter is all about live virtual workshops and webinars! Check out below and grab your spots for the ones that interest you.

 

Full-day, hands-on Azure Workshops

#1. CAF (Cloud Adoption Framework) Workshop, April 29th at 9am EST

This full-day workshop will provide you with both the knowledge and skills to prepare your Cloud environment using Azure Landing Zones that serve as a foundation for your identity, security, networking, operations, and governance needs. During the second half of the day, you'll be able to participate in hands-on labs that will help you to experience some of these concepts.​

Register

 

#2. WVD (Windows Virtual Desktop) Workshop, May 6th at 9am EST

This full-day hands-on workshop will provide you with both the knowledge and skills to accelerate designing and implementing a virtual desktop infrastructure on Microsoft Azure. You'll participate in guided labs to create Windows Virtual Desktop architecture, create Active Directory groups, and more.

Register

 

Microsoft Teams 30-Min Live Webinars 

#1. Work Better Together with Teams, April 27th at 2pm EST

In this webinar, we'll look at:
· Guest or External Access: what you need to know.
· Live demos of Teams collaboration capabilities and the differences between employee and guest access.
· End-User tips and tricks - takeaways for your employees.

Register

 

#2. Teams and SharePoint, May 19th at 2pm EST

In this webinar, we'll look at:
· The key differences between Teams and SharePoint, including recommendations on when to use which solution.
· Governance and security - what to watch out for.
· File & Document Management - what you need to know & how to sync files between the two.

Register

 

Ready to Try Microsoft Teams Voice?  

3-day workshop to experience Teams' phone system capabilities and advanced communications scenarios

This Workshop is designed to guide you through the process of a simplified enterprise voice solution with reliable, high-quality, integrated calling. Through ‘art of the possible’ demonstrations, use-case design, and deep-dive planning, you will obtain actionable recommendations to deploy and adopt Microsoft Teams Calling with Phone system in your organization.

Microsoft offers this workshop at no cost to eligible organizations. Contact us for your eligibility.

Download Workshop Details

 

what is six pillar marketing framework

Branding is the topic of the 6PM (6-Pillar Marketing) newsletter this month. It's the foundation of your 6PM Framework. 

 

Making the Business Case for Branding  

Branding is how you shape people's perception about your organization. Perception is our interpretation of the world; humans need to rely on perception to be efficient. This is because we haven't evolved much from the 'fight or flight' lifestyle of our ancient ancestors. 

Here is a story of how powerful perceptions can be. In her book, Edge: Turning Adversity into Advantage, Laura Huang mentions her own research on how doctors' implicit perception of patients' pain thresholds mattered so much that women (who are assumed to have higher pain thresholds) are less likely to survive emergency heart attacks when treated by male doctors. We are talking about a life or death outcome resulted by perceptions. This example underscores the real impact and importance of perceptions.

The good news for marketers is that we can use the power of perceptions to our advantage. Having a strong brand means your target audience perceives your brand the way you want them to. This leads to lower customer acquisition cost and increased customer lifetime value. These are the tangible benefits that a strong brand brings to the table that business stakeholders care about.

 

First 4 Steps to Strengthen Your Brand 

Here are the first four steps to take to create and strengthen your brand. These are relevant to all organizations, even those with a strong brand, as branding is not a 'one-and-done' exercise, but rather, an ongoing activity and investment.

#1 - Self awareness: know your core competencies. 

First thing's first. We need to know ourselves and our business. What do we do? What are our core strengths? When we aren't clear on who we are, we confuse people. Confused minds don't make decisions. Clear minds do.

#2 - Define your target audience and understand their problems.

What problems do our core competencies solve? And for whom? Knowledge of who we are (the first step mentioned above) is important, but without knowing how that interacts with the outer world (i.e. the market), you can go only so far. Understanding the intersection creates your super power. 

#3 - Identify the emotions your brand should evoke in your target audience.

Let's go back to how humans make decisions. We make decisions based on perceptions. According to David Eagleman, a neuroscientist and best-selling author, our unconscious mind is responsible for 95% of the decisions we make. By the time we think our conscious mind has made a decision, our unconscious mind made the decision 7 seconds prior. Apparently, that is a lifetime for our brain activity. Features and benefits help back up the decision that our subconscious has already made. The initial decision is heavily, mostly influenced by how your brand makes your target audience feel. So, what emotions do we want to evoke in our target audience? 

#4 - Create your brand purpose statement.

These three steps above will help you identify your organization's "why", the true reasons for its existence. Write that down. That is your brand purpose statement. In his New York Times best selling book, Start with Why, Simon Sinek emphasizes the importance of knowing your why. Why? Because people buy from your "why".  Knowing your why also helps you build a sticky, emotional connection with your customers. According to HBR, customers who are fully connected to your brand are 52% more valuable on average than those who are just highly satisfied with your brand.

Download the Branding 4-Step Template

 

How much budget should you allot for branding? 

There isn't a straightforward formula for this. Proving an ROI can be challenging for some aspects of marketing and branding is definitely one of those areas. Join the 6PM Framework workshop to learn about the ways to help you come up with your answers to this question. See below for the details. 

 

I will share a bite-sized marketing tip every month with this 6PM Newsletter. Crowding your inbox is never my intention. If you don't wish to receive the newsletter anymore, please use the unsubscribe link at the bottom of the email.

If you have any questions or topics you want covered in the future newsletters, drop me a line - I would very much appreciate it.

Cheers,

Mihae Ahn, MBA | Director of Marketing, ProServeIT | Connect with me on LinkedIn


Workshop: What is The 6PM (6-Pillar Marketing) Framework? Join me to find out. 

 

Would you like to learn more about branding and the rest of the 6PM Framework? Watch this 5-minute summary video, and, if you want to start building your own framework, join me at our upcoming 1:10 6PM Framework Workshop. Let’s build it together. 

The workshop is going to be a working session. It is designed for those who are ready to get their hands dirty and start building their own 6PM Framework that they can bring back to their business.

When: 11:30am - noon EST on April 27th, 2021

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