September 2021 Newsletters

We have three monthly newsletters. Read the latest industry trends, technology news, featured updates and great content from ProServeIT. Use the form at the bottom of the page to subscribe.

CEOs & Executives       IT Professionals      Marketing Professionals

 

CTO newsletter V1@3x

From a cybersecurity perspective, where do you start in order to protect your business?

Hello, 

In last month's edition of Tales from the CTO, we talked about ways in which we can help recover your business from a cybersecurity attack, and what you need to think about from a recovery perspective for your business. Obviously, we never want to have to use last month's advice, so in this month's edition of Tales from the CTO, we're going to talk about prevention, specifically, the bare minimum you need to do to protect yourselves and your business from cyberattacks. 

Organizations used to have a standard cybersecurity framework - it consisted of antivirus, firewalls, patching, and basic backups. This scenario three to five years ago was sufficient to protect your organization from viruses. 

But, what we're seeing is that the bare minimum from the past is not ready for the threats of the present and the attacks of the future. For organizations to combat the cyberthreats that are coming at them, a new bare minimum must be established. Organizations, like yours, need to look at the following:

How can you move away from antivirus and move towards enhanced endpoint protection?

Have you implemented enhanced mailbox protection? 

Have you implemented multi-factor authentication (MFA) for logins?

Have you ensured that your firewall is a Tier 1 Firewall that is currently supported?

Is patching being done, not just on your devices, but on your applications as well?

Do you have independent back-ups that are separate from your main systems?

Check out the video below for further details about the questions that have been asked above and why they're so vital to the new way of looking at cybersecurity. Also, feel free to drop me a line at CTO@proserveit.com if you have any questions, suggestions, or feedback, or if you want to start a conversation around making your organization more secure. 

Cheers,

Jaime McMahon, CTO, ProServeIT Corporation |  Connect with me on LinkedIn

 

IT virtual workshops and webinars

Hello,

In this month's newsletter, we wanted to highlight some great resources for IT professionals, like you! See below for more information.

[Blog] All You need to Know about The New Windows 365 OS!: A Cheat Sheet

On July 14th, 2021, Microsoft introduced Windows 365, the newest Cloud-based service that, in Microsoft’s words, ushers in a “ground-breaking development as organizations around the world grapple with the best ways to facilitate hybrid work models where employees are both on-site and distributed across the globe.”

But what exactly is Windows 365, and what does this mean for you, as a technology professional, and your organization? In this blog, we aim to help you answer these questions.

 

Webinars

[On-Demand Webinar] Azure Virtual Desktop's Powerful Capabilities Explained

Our Azure Fundamentals webinar series for IT professionals is designed to help you understand the Azure journey from start to finish: understanding the benefits of Azure Virtual Desktop, learning how to move to the Cloud with confidence, migration tools and techniques, and introducing Windows 365.

In the first 30-minute on-demand webinar, join Bill Kastner, ProServeIT's Azure Solutions Architect, as he walks through this Cloud-based, comprehensive desktop and app virtualization service, provided by Microsoft and powered by Azure. 

Sign up  the Webinar >>

 

Cybersecurity Framework 6-Part Webinar Series

Identity, applications, data, inboxes, and endpoints all play an important role in your organization's overall cybersecurity posture (or, as we like to call it, your Cybersecurity Framework). In our six-part webinar series, we're going to walk through each of these key components of your Cybersecurity Framework, helping you get a better overall picture of how your organization stacks up, and determining what you can do to improve your security posture.

Our first webinar on How to Protect Your Identity talked about how to combat the threat actors that are constantly attempting to obtain not just your corporate identity, but the personal identity of your employees, too. Sign up for the on-demand webinar  here. 

Our second webinar will dive into the features & functionality of Microsoft Cloud App Security; a tool that can help you eliminate your concerns over unauthorized access to corporate data, provide insights into possible data leakage points and other security risks, and help you to set, monitor, and revise policies within your organization.

Webinar #2: How to Protect Your Applications

When: Wednesday, September 29th, 2021 @ 2pm ET. 

Target Audience: IT Decision-Makers

 

what is six pillar marketing framework

Hello,

How does marketing drive the growth and long-term success of your business? That's the topic of September's edition of the 6PM newsletter. 


Building the Brand

Branding is all about establishing desirable perception about your business. When you hear "Apple", "Nike", or "Tesla", do you have a distinct image and feeling that immediately comes to your mind? That’s their brand. That's your perception about those companies. That what separates them from their competitors.

 

According to Jim Collins and Jerry Porras in their book, Built to Last, those companies that last several decades are clear on their core values and core purpose. In other words, they have a distinct brand. In his New York Times best selling book, Start with Why, Simon Sinek emphasizes that knowing your “why” is critical for your business’s success because people buy from your “why”.

Marketing contributes to the growth of your business by creating desirable perception about your company which influences your target audience’s purchase decision now and in the future.

 


Creating Competitive Advantage

There were 31.7 million small businesses in the United States in 2020. The number grew by 3.15% from the previous year and grew by 7.09% over the three-year period from 2017 (Source: Oberlo). What makes you stand out in this extremely crowded market? What differentiates you from your competitors and what makes you more desirable? I’m sure what you offer (products or services) is excellent. I’m sure many of your competitors’ offers are excellent too.

To stand out in the crowded market, according to Michael Hyatt in his book, Platform: Get Noticed in a Noisy World, you need both a compelling product and a significant platform. And these two are what your business requires in order to create a competitive advantage in today’s hyper competitive environment. Product/offer development and platform building are marketing’s responsibility and how marketing contributes to the business growth.

Platform here means your own “place” where you can communicate and connect with your target audience and stand out from the crowd. A website and social media are basic platforms most businesses have. Creating a platform (such as creating a website and social media accounts) is easier than ever before. But because of that very fact, building and and managing a “significant” platform is becoming harder.

Where to start? Use the 6PM (6-Pillar Marketing) Framework to figure out the most effective and efficient ways to build your significant platform. Some of the ways you can build that significant platform are content marketing, SEO, and event marketing. Refer to this blog to learn more about the 6PM Framework: The 6PM (6-Pillar Marketing) Framework: the What, Who, and Why.

 


Putting Customer Experience First

Another way marketing contributes to the growth of your business is by putting customer experience first. Customer experience should be part of marketing’s responsibility and it should be an important one. People expect a great buying experience. When marketing owns customer experience, your business can make sure there is a coherent experience from the first moment they are introduced to your brand to the purchase and post-purchase stages.

A great experience matters in the beginning of the customer journey because you have just a few seconds before you lose your target audience’s attention. People’s attention span is less than 8 seconds these days.

A great experience matters in the middle of the buying journey because most of the education and evaluation stages of the buying journey is done without talking to a sales person. While they go through their buying journey, they compare the experience with your brand to that of your competitors. If you aren’t providing the experience that your target audience is looking for, somebody definitely is.

A great experience matters at the end of the buying journey because there never is an end. Providing a great experience to your existing customers leads to more business earned from them and referrals from the happy customers.


Upcoming 6PM Workshops

📅 Say No to Overspend on MarTech & Shiny Object Syndrome

MarTech is $122 billion industry and it is growing by 22% year over year. Investing in marketing technology is becoming more and more necessary if you were to enhance your customers' experience with your brand, lower your customer acquisition cost, and gain efficiency with your demand generation effort. The question is how to know which marketing technologies are the right fit for your organization.

Join the workshop to understand the roles marketing technologies play in achieving your business objectives and how the 6PM (6-Pillar Marketing) Framework for MarTech can help you identify the right MarTech investment for your organization.

When: 11:30am - noon EST on September 23rd, 2021

Save my spot >>


As always, thanks for taking a peek at the 6PM Newsletter. I hope the content I share on this monthly newsletter is helpful. If you have any questions or topics you want covered in future newsletters, please drop me a line. I would very much appreciate it. 

Cheers,

Mihae Ahn, MBA | Director of Marketing, ProServeIT | Connect with me on LinkedIn

Stay in the loop!

Resources, tips, insights and more delivered right to your inbox via our monthly newsletter!