October 2021 Newsletters

We have three monthly newsletters. Read the latest industry trends, technology news, featured updates and great content from ProServeIT. Use the form at the bottom of the page to subscribe.

CEOs & Executives       IT Professionals      Marketing Professionals


CTO newsletter V1@3x

From a go-to-market perspective, how are you planning your sales and marketing technology stack for 2021?


October's edition of Tales from the CTO is the first of a 3-part discussion that I want to have with you around your go-to-market technology stack. For the executives and leaders who want to get more out of their existing sales and marketing technology stack while spending less this year, you're in the right place.

Using data-rich solutions to gain a better understanding of your customers can help you meet them where they are in their journey. However, for this to happen, your sales enablement and marketing platforms need to 'talk' to one another. Let me raise the following question: how can your company streamline and optimize its current sales and marketing technology stack to attract and engage customers in increasingly tailored ways? Consider the following questions:

  • How can you integrate your website, marketing automation, sales automation, and customer relationship management into a single system of record to improve the efficiency and effectiveness of your data and processes?
  • What tools should you be thinking about when investing in technology for your go-to-market strategy?
  • How can you accelerate prospects through your sales funnel?
  • How can you make it easy for your prospective customers to buy your products or services?
  • How can you improve and enhance your marketing and sales processes throughout the customer lifecycle to provide the best possible customer experience?

Check out the video below for further details about the questions above and why they're so vital to the new way of looking at your sales and marketing technology stack. Also, feel free to drop me a line at CTO@proserveit.com if you have any questions, suggestions, or feedback, or if you want to start a conversation around making your sales and marketing technology stack more efficient. 


Jaime McMahon, CTO, ProServeIT Corporation |  Connect with me on LinkedIn


IT virtual workshops and webinars


In this month's newsletter, we wanted to highlight some valuable and insightful workshops and webinars. Plus, Microsoft's Windows 11 was released on October 5th, 2021! See below for more information, and sign up for the virtual events that catch your eye.


Introducing Windows 11: What You Can Expect

Windows 11 is a significant upgrade over its predecessor, improving upon already important capabilities such as window management, video conferencing, and high-end game compatibility. So, what do you have to look forward to as a result of the upgrade? Read below to discover the latest updates!

  • Android apps to the OS: Future updates to Windows 11 will bring the much-anticipated capability of Android apps to the OS. 

  • Improved windows experience: The improved Snap Layout and Snap Group features allow you to easily manage and resize windows on your monitor, as well as group apps that you need to use at the same time.

  • Smartphone aesthetics and accessibility options: A single click or tap in the taskbar's corner brings up a control panel similar to Apple's Control Center, allowing you to tweak settings such as brightness and volume, connectivity, and more.

  • Xbox features on your PC: Windows 11 adds some game-friendly features to the PC that are already available on Microsoft's Xbox line of game consoles.

  • Manage all of your apps from a single location: You can now easily see which apps are the most compatible with your device, including Microsoft's preferred Universal Windows Apps, apps from third-party app stores, and web-based apps.

  • Business-friendly security: Microsoft's security-focused Trusted Platform Module (TPM) handles tasks such as data encryption and authentication services like Windows Hello or other biometric passwords, so you don't have to unlock your PC with a USB key every time you use it.

Would you like to discuss how Windows 11 can meet your organization's needs? Reply to this email with your questions or book a call with us using the button below.


Webinar: Migrating to the Cloud using Azure: Best Practices 

Looking for ways to ensure that your business continues to run without interruptions? Considering a Cloud migration and evaluating your readiness to migrate? With Microsoft Azure, you have a comprehensive, cost-effective Cloud computing service right at your fingertips!

In this webinar, Bill Kastner, our Azure Solutions Architect, will help you explore migrating to the Cloud through Azure in greater detail, including:

  • Common challenges that customers, like you, are facing.
  • How to move to the Cloud with confidence.
  • How to define your migration strategy.
  • Planning tools that can help you accelerate your journey to the Cloud.
  • Best practices for the Azure migration journey.

When: November 9th, 2021 @ 2pm ET for 30mins 

Register Now >> 


Full-Day Workshop: Azure Virtual Desktop

The Azure Immersion Workshop for Azure Virtual Desktop (AVD) is a 1-day hands-on workshop for IT Professionals (TDM, IT Implementers). This workshop provides participants with both the knowledge and skills to accelerate designing and implementing a virtual desktop infrastructure on Azure.

The workshop covers product overview, design and architecture, best practices, deployment and management plane options, user profiles and data storage, along with third party tools and licensing considerations.

Hands-on labs enable participants to create their first Azure Virtual Desktop architecture, create Active Directory groups, assign users, create a master image, connect to a virtual desktop, then delve into operationalizing the virtual desktop infrastructure with monitoring, scaling, and image management.

In this workshop for IT Professionals, you'll better understand:

  • Best practices around Azure Virtual Desktop architecture.
  • The differences between pooled or single VM host choices.
  • The Management Control planes that are available with AVD.
  • Security considerations.
  • How to operationalize your Virtual Desktop infrastructure through image management and scaling.

When: November 23rd, 2021 @ 9am ET 

Register Now >>


Webinar: How to Protect Your Data

This upcoming webinar on How to Protect Your Data is happening on November 17th. It will look at how you can protect your corporate data and information, including how to prevent your users from inadvertently or inappropriately sharing it. 

This webinar is the third webinar of our cybersecurity webinar series. The first two webinars can be accessed here

Webinar #3: How to Protect Your Data

When: Wednesday, November 17th, 2021 @ 2pm ET

Register Now >>


what is six pillar marketing framework


Haven’t you heard enough about the importance of content marketing? It is because content marketing is the key to your marketing’s long-term success and healthy ROI. This is why so many organizations, small and large, invest in content marketing despite the fact that content marketing is a long game. And that requires time, energy, expertise, and commitment.

Here are five specific reasons why content marketing is important and you will want to consider it if you haven’t invested in it:

  1. People want to educate themselves rather than being sold to.

People’s buying journey has four stages: education, evaluation, purchase, and loyalty. The importance of the first impression is nothing new. By providing value to your target audience in their education stage of their buying journey, you get to create the unforgettable first impression with them.

  1. People want to move through the four stages of the buying journey on their terms.

When you invest in content marketing, have an intentional plan to create content for all four stages of the buying journey. For example, publish blogs that help your target audience educate themselves, provide a demo that’s helpful in the evaluation stage, create a checklist that is useful in the purchase stage, and offer value-added workshops that turn your customers into fans. This way, you can make sure you do engage your target audience every step of the way throughout their journey with your brand.

  1. You want to build an audience.

When you regularly create and publish good-quality content that you have expertise in, the people you want to attract to your organization will notice your content and your brand. When you continue to meet their expectation by providing useful and valuable content on an on-going basis, they will certainly come back for more. We call those people who keep coming back to consume more content your "audience". When these people are finally ready to purchase, they will want to purchase from your organization as opposed to your competitors given that there is established trust and a relationship.

  1. You want to reduce customer acquisition cost.

Many outbound marketing tactics are becoming more and more expensive. For example, advertising and cold emailing/calling are becoming more expensive and less effective. Ad blocking services are becoming widely known and adopted as people find advertising interruptive. The more people refuse the idea of advertising and cold calling/emailing, the less people you can reach via those methods. This leads to inefficiency and ultimately, a higher customer acquisition cost.

  1. You can increase customer lifetime value.

Content marketing is not only to attract a new audience (prospects) but also to nurture your relationship with your existing audience (customers). Content marketing is one of the ways your organization can continue to provide additional value and stay relevant to your customers. When customers feel fully connected to your business, their lifetime value to your business is 52% higher (source: HBR).

Have a look at this blog post for more information including three things to identify before jumping right into content marketing and its role in marketing strategy.

As always, thanks for taking a peek at the 6PM Newsletter. I hope the content I share on this monthly newsletter is helpful. If you have any questions or topics you want covered in future newsletters, please drop me a line. I would very much appreciate it. 


Mihae Ahn, MBA | Director of Marketing, ProServeIT | Connect with me on LinkedIn

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