A recent article mentions that the launch of new products or services generates more than 25% of a company's total profits. However, only 5% of new products are successful! So, if you're preparing for a new product, you need to make sure you have the right technology tools in place to support your go-to-market efforts. Otherwise, you'll likely end up wasting time and money on tools that may not support your new product efforts.
Are you wondering what types of technology tools to invest in for your go-to-market efforts? Look no further! This blog will go over the various kinds of technology tools that can help you attract and convert more prospects with a pleasant experience and some tips on how to optimize your tools. ProServeIT provides a customized IT assessment and a Roadmap according to your needs.
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4 Types of Go-to-market technology tools
Go-to-market technology is what you need to successfully market and sell your products, which helps you reach your target market, generate leads, convert them into customers, and close deals. Some of the key go-to-market technology tools you should consider investing in include:
- Marketing automation platforms
- Sales automation tools
- Customer Relationship Management (CRM) tools
Your website is one of the most important go-to-market tools because it's often the first touchpoint that potential customers have with your brand. It's essential to have a well-designed website that clearly communicates what you do and how you can help potential customers.
📧 Marketing automation platforms
A marketing automation tool is software that helps you automate and measure marketing tasks and workflows. It can help you create, track, and manage your marketing campaigns from start to finish, all in one place. Through marketing automation, you can create email campaigns and other types of outreach that are personalized and send messages to large groups of people automatically. Not only does this save you time, but it also allows you to track your results and adjust your campaigns accordingly for maximum impact on your brand building.
👨💼 Sales automation tools
Sales automation tools are software that helps outbound sales teams automate repetitive tasks, including lead nurturing, email campaigns, and data entry. They free up salespeople’s time to focus on selling, which leads to more closed deals and higher revenues.
📝 Customer Relationship Management (CRM) tools
A CRM tool stores all your data and records for those people that you want to do business with. It allows you to track your customer data, such as contact information, purchase history, and support requests. It also allows automating your sales and marketing processes, which leads to more efficient and effective customer relationship management.
How to Optimize Your Current Technology Stack
Technology has revolutionized the go-to-market landscape, and every company has used it to enhance their productivity. Many organizations, however, may not enjoy maximum effectiveness from the technology stack they have. ProServeIT provides technology stack assessment for leaders who want to review their system. When your organization does not reach the efficiency you expected, it may be because your technology tools do not integrate with each other. Therefore, an integrated technology stack is one of the keys to success in creating a powerful marketing and sales engine that drives the revenues and growth of your organization. Here are some examples of technology integration.
🔑Marketing automation and CRM: Marketing automation is a powerful tool that can help generate leads and convert prospects into customers. To be successful, however, you need to make sure your marketing system talks with CRMs so data on people's interactions throughout their journey stays up-to-date and in one place instead of being duplicated across various platforms.
✨Marketing & Sales automation on your website: With marketing automation on your website, you can use the information gathered from visitors who engage with content to customize their sales messages. This can help you reach out to people who aren't even looking for what you're offering at the moment but may be interested down the road. For example, I had a person come to my site and engage heavily in one section of a blog post. And now, with these tools linked together, we can send her a sales message related to that section only.
You may use these tools to create workflows or automation that connects and speeds up your sales journey or go-to-market process if they are able to provide important data. So, whatever technology tools you choose, make sure they can talk to each other; data must be exchanged, and workflow integration should exist to get the most out of your go-to-market tools.
To learn more from our CTO, watch this video:
How Efficient Is Your IT System?
You should have a technology stack that supports your sales and marketing. But don’t you want to know if your technology works efficiently and provides value for your time and money? ProServeIT provides an IT assessment and a Roadmap to help you utilize your current technology tools according to your organization’s vision and needs.
Benefits of an IT Roadmap
Your technology stack should support your organization's goals and objectives to maximize its efficiency. A strategic IT Roadmap can:
🎯 Help you meet your unique goals and figure out if your IT capacities are aligned with your company's objectives.
💰 Reduce operational costs by employing the optimal technology when you need it and where you need it.
🚒 Avoid major system failures by learning about the assets presently straining your IT resources and resolving critical conflicts as they arise.
🔒 Improve IT security to proactively protect your business-critical data.
ProServeIT can help make your company ready for long-term success with an IT Roadmap. We will analyze your current IT condition and advise you if it can support your desired business vision and give you a significant competitive edge.
Check out the video below for more information on these questions, and learn how to get started:
Edited by: Hyun-Jin Im and Betty Quon