By ProServeIT on July 16, 2021

Domino's Pizza Success Story: Technology Framework and Roadmap

A technology strategy framework and strategic technology roadmap are two key weapons in a CEO’s arsenal. When you have a flexible and scalable foundation that’s rooted in the right technology, you can achieve the agility, speed, and efficiency that sets you apart from your competition and provides you with the success you need for your organization.

This blog is the third blog in our mini-series. In the first blog, we talked about the CEO’s Technology Strategy Framework, including the seven elements of security, infrastructure, core business applications, departmental applications, productivity, brand experience, and data and insights. The second blog discussed the CEO’s Strategic Technology Roadmap and how this exercise provides a simple, easy-to-understand, bird’s-eye view of your technology requirements. With the Technology Roadmap, you can identify any gaps between your current technology capabilities and what technology you need to achieve growth and sustainability.

In this blog, we’re going to give you a solid example that illustrates why both of these tools – the Technology Strategy Framework, and the Strategic Technology Roadmap – are so important. And that illustration starts with pizza.

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Domino’s Success Story – A Technology Strategy Framework and Strategic Technology Roadmap Done Right

Domino’s Pizza became one of the top restaurant businesses in the world, up there with McDonald’s, Starbucks, and others. But, how did a pizza company get to that point? What did Domino’s Pizza do that’s enabled them to get where they are from a market capitalization perspective, from a business perspective, etc.?

The answer is in the way they strategized and prioritized operations. Back in 2008, Domino’s Pizza built a roadmap – a strategic document that intentionally laid out where they wanted their business to go, how they saw their future as a company, and what it would take to achieve that future state. One of the things they decided to heavily invest in, was transforming their organization into a digital hub for ordering. Just shortly after the smartphone revolution, when BlackBerry reigned supreme, Domino’s Pizza made massive technology investments to achieve their dream of digital transformation.


Have you Read? 

The CEO’s Technology Strategy Framework

What is a CEO’s Strategic Technology Roadmap?

5 Key Stages to Build Technology Resilience All Leaders Should Know



Four Ways Domino’s Pizza Digitally Transformed to Maximize their Success

4 ways dominos pizza digitally transformedFirst up, Domino’s reinvented their website, giving a new and fresh approach to ordering. This new website allowed people to create profiles and save ordering preferences, personalizing the experience of ordering pizza – a move that was well ahead of its time.

Second, they created the Domino’s Tracker, a web- and app-based way for consumers to track their order. Not only could consumers see who was fulfilling their order and when their pizza went into the oven, they also were able to track the delivery of the pizza – technology that Uber Eats and Skip the Dishes have made readily available to anyone with a smartphone these days, but when Domino’s first created this, it was innovative, revolutionary, and first of its kind.

Third, digitizing their rewards program was another way that Domino’s Pizza created a personalized buying experience for their consumers and built customer loyalty.

Last, and this is a big part of Domino’s Pizza’s success, they went on a massive brick-and-mortar expansion – around 2,000 stores worldwide. But, the reason this was such a success was that they thought very carefully about what infrastructure and what technology would be needed to go through such a rapid transformation. Some of the considerations included whether their financial system would be able to support numerous currencies, if their supply chain software was adequate for the expansion, and deciding to invest in software and tools that would support and assist supply chain requirements.


Digital Transformation Starts with Having a Solid Technology Strategy

Domino’s Pizza’s innovation continues to astound and amaze. From the 2015 “Pizza Car”, to self-driving robots, to wedding registries of Domino’s eGift cards, repairing potholes in the United States, and more, Domino’s pizza continues to push the boundaries of what a pizza company can do.

There’s no denying that Domino’s Pizza’s market success was based on a solid technology roadmap that was properly implemented. Putting a roadmap together and deciding what a company is capable of is the very first step to digital transformation and innovation.

With a CEO’s Strategic Technology Roadmap, CEOs, like you, can make smart decisions that can help you achieve the success you’re looking for. Critical for the sustainability and growth of any business, a CEO’s Strategic Technology Roadmap can help you:

🚀 Plan for growth and sustainability.

🖥️ Invest in the necessary technologies to achieve your goals.

↘️ Avoid overspend and technology redundancy.

⚙️ Efficiently manage your investment, deployment, and adoption of new technologies.


Build Your Own Strategic Technology Roadmap – Start with a Technology Strategy Framework!

The CEOs and executive teams that we’ve worked with have found a brainstorming session to be quite helpful, and a solid step towards building their Technology Strategy Framework. We’ve designed our Technology Roadmap Lite specifically for CEOs and C-Suite executives, to help you brainstorm the various elements of a Technology Strategy Framework.

Book your own Technology Roadmap Lite for CEOs today and receive a personalized Technology Strategy Framework for your organization, plus, a ranking for each of the seven elements mentioned above. We’ll also provide you with a list of must-do, should-do, and could-do recommendations to help you improve your technology framework, and we’ll include suggested timelines and investment requirements for each recommendation.



Published by ProServeIT July 16, 2021