A Multi-Award Winning Team of IT Experts


ProServeIT Corporation (ProServeIT) is a multi-award winning Microsoft Gold Partner and Citrix Partner, specialized in a comprehensive focus on cloud transformation, managed services, software development, IT service desk and technology consulting services. We have worked with companies of all sizes in all industries to provide them with the customized IT solutions that can give them a competitive advantage.

Established in 2002, ProServeIT was one of the first Canadian Microsoft Partners to spearhead the adoption of Cloud computing. Since then, we have migrated over 200,000 users to the Cloud. To provide consistent 24×7 customer service, ProServeIT is headquartered in Mississauga, Ontario, with offices in Calgary, Alberta, Vancouver, British Columbia, Paris, France and Ho Chi Minh City in southern Vietnam.

Our Values


  • We work with great people
  • We make a difference to someone everyday
  • We all make working at ProServeIT fun
  • We can’t take success for granted
  • We do the right thing
  • We earn loyalty and respect every day
  • We must be profitable to thrive
  • We apply technology and creativity to solve business problems
  • You are ProServeIT!

Awards We've Won


2018 Canada’s Top Small & Medium Employers Award

2017 Microsoft IMPACT Award Finalist: SMB Cloud Productivity Innovation Award

2017 Microsoft IMPACT Award Finalist: Modern Marketing Innovation Award

2016 Microsoft IMPACT Award Winner: SMB Cloud Packaged Solution Innovation Award

2016 Microsoft WPC Award Finalist: Small & MidMarket Cloud Solutions Partner of the Year

2016 BitTitan Partner of the Year 2016: Canadian Region

2015 Microsoft WPC Partner of the Year: Canada

2014 Microsoft Impact Award Winner: Business Productivity Innovation

2014 Microsoft Impact Award Winner: Winning Together

2014 Microsoft Impact Award Finalist: SMB Canada Central Cloud Provider of the Year

Executive Team


Eric Sugar – President

Eric Sugar, President of ProServeIT, acquired significant experience by working his way up from Principal Consultant to Director of Projects, then VP of Sales & Marketing before becoming President.  Working at ProServeIT was a natural fit with Eric’s passion for teaching businesses how they can leverage technology to enable growth and added value.

Aside from doing strategic planning for ProServeIT’s future growth and direction and speaking at worldwide technology conferences, Eric also helps customers to explore and set strategic directions for implementing and optimizing technology within their organizations.

Jaime McMahon – VP, Sales and Marketing

Jaime McMahon, VP of Sales and Marketing at ProServeIT, has been with the company for over 10 years, working both Sales and Senior Technical roles before taking on his current role.  Jaime was inspired to join ProServeIT because of the corporate culture of investing in employees and allowing them to be a crucial part in the growth of the company.

Aside from the strategic planning of ProServeIT’s sales and marketing activities, Jaime’s role is also to ensure that ProServeIT’s customers are empowered to be more productive internally, engaging their own clients in a more meaningful manner. Jaime believes that this, in turn, adds to ProServeIT’s own success. Seeing his team and ProServeIT’s clients excel, especially the ones who have been with ProServeIT for several years, is what keeps Jaime coming into work every day.

Corey Reyneker – VP, Alliances

Corey Reyneker, VP of Alliances at ProServeIT, has been in the IT industry for over 14 years, immersing himself within Systems Integration, Managed Services and Cloud Solutions portfolios.  Corey is an expert at facilitating and guiding customers through the journey to more strategic IT adoption. For Corey, ProServeIT’s company culture and reputation within the IT marketplace were the main drivers behind his decision to join the team.

As the VP of Alliances, Corey oversees all ProServeIT’s strategic alliances, as well as growing the organization’s portfolio within the partner channel. He works with ProServeIT’s various partners to provide their resellers with relevant and sophisticated IT solutions to the marketplace. Corey loves how dynamic his role is and enjoys the opportunity to help customers benefit from ProServeIT’s solutions.

Pedro Alfonzo – VP, Services

Pedro Alfonzo, VP of Services, started off his career with a fifteen-year post at Microsoft, where he provided customer service support. He moved onto other client-facing roles with varying responsibilities within Microsoft. Through his work at Microsoft, Pedro became familiar with ProServeIT’s positive corporate culture. That, combined with its diversified portfolio with true end-to-end service offerings inspired Pedro to become part of the team at ProServeIT.

As the VP of Service, Pedro invests in his team members, enhances ProServeIT’s service offerings by suggesting process improvements, and helps to deliver, develop and position the products that ProServeIT offers. Pedro enjoys the constantly changing priorities that his role encompasses and loves to help customers transform their businesses to the digital era. His decision to come to ProServeIT is validated daily by the people he works with and culture of the organization.