About the Instructor
Mihae Ahn
Marketing Director, ProServeIT
Who has time to read full paragraphs? Here is who I am in 7 simple bullet points!
- Marketing is my passion. This is what I love doing and do well.
- Measuring marketing ROI... Challenging? Yes. Critical? Yes. On the top of my priority list? Always!
- The main focus of my career has been helping organizations with little to zero marketing to build a solid marketing framework, create a team of smart, ambitious people, and implement long-term and short-term strategy.
- My favourite thing about being a leader - mentoring and seeing people grow!
- My other passion is reading and continuous learning. Reading inspiring books is my favourite way to spend my own personal time.
- Three values that truly reflect who I am - Authenticity. Integrity. Perseverance.
- Connect with me on LinkedIn.
We encourage CEOs and their C-suite executives to think of brand experience through two lenses: through a customer perspective and through an employee experience perspective. This course is all about the customer experience.
Designing customers' experience is marketing's most important responsibility.
Building relationships with your audience by creating unforgettable, frictionless experiences in the age of information overload is what modern marketing is, in a nutshell.
Join Mihae to explore a framework and tools you can apply right away to have your marketing activities fulfill this daunting yet exciting responsibility and bring you the ROI you are looking for. 
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