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MEET PROSERVEIT

Making IT Feel More Human Since 2002. 


Here's our story: the people, the care, and the hospitality-driven culture behind helping organizations unlock their digital future.

The ProServeIT and Linezero teams gathered together at their 2026 annual meeting, wearing branded blue shirts, representing the people behind the relationships, care, and hospitality-driven culture that has defined ProServeIT since 2002

ABOUT PROSERVEIT

The IT Partner That Puts People First  

 

ProServeIT is a multi-award-winning Microsoft Solutions Partner and technology consultancy, led by President Eric Sugar and CTO Jaime McMahon.

We help mid-sized organizations across Canada and the United States navigate managed IT, AI, cybersecurity, data, custom development, and technology strategy.

At the heart of every solution we build and every strategy we plan is the same thing: technical excellence, paired with a genuine commitment to the people behind the technology. 


 

Many ProServeIT team members smiling together at a company event, four ProServeIT team members gathered and smiling at an event, and ProServeIT President Eric Sugar and CTO Jaime McMahon smiling together, representing the people-first hospitality culture at the heart of everything ProServeIT does

OUR PHILOSOPHY

Hospitality, Embedded In Everything We Do

 

Our differentiator is unreasonable hospitality. That means creating experiences that are personal, proactive, and thoughtfully designed around the humans on the other end of every interaction.

It shows up in the details. The check-in before you have to ask. The honest answer, even when it's not the one you expected. The extra step nobody required, but everybody notices.

It’s technology with heart, delivered through hospitality. 

 

Technology is ultimately about people. The people using it, relying on it, and being impacted by it. Our goal is to make sure they feel seen, supported, and valued, every step of the way.

OUR VALUES

3 Beliefs That Shape Us

 

Three simple values. They shape how we show up for each other, and for you. 

People Matter Icon

People Matter 

To us, you're always a person first. Someone we want to help, and want to feel genuinely cared for. We meet every interaction with compassion, dignity, and respect, extended just as much to each other as to you. 

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Be Like Gumby 

Flexibility is part of who we are. Inspired by Gumby's ability to stretch and adapt, we approach every challenge with creativity, curiosity, and an open mind. In technology, things change quickly, so we stay flexible enough to adapt, rethink, and keep moving in the right direction.

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Do It Right 

Getting it right matters more to us than getting it done fast. We show up as our best selves in every interaction, bringing care, ownership, and attention to detail so we can do it right the first time, and every time after that. 

Hope and Hugo, ProServeIT's brand ambassadors, two teddy bears wearing ProServeIT branded shirts, representing the warmth, care, and hospitality at the heart of everything ProServeIT does

Say Hello to Hope & Hugo

We bring our three values, and our spirit of unreasonable hospitality, to life with our two brand ambassadors, Hope and Hugo. They represent the care, flexibility, and commitment that shape every interaction at ProServeIT, reminding us that technology can be brilliant, warm, and human all at once. It's where tech meets heart.

Read Hope and Hugo's Story

 

 

LIFE AT PROSERVEIT

A Culture Built on Care

 

Putting people first starts with our own team.

We grow together, celebrate together, give back together, and sometimes simply take time to recharge together. Those moments, big and small, are what build a culture where people feel connected, supported, and proud to be part of something bigger. 

Join our team

Three Polaroid-style photos of the ProServeIT team: the team celebrating their Microsoft Partner of the Year award surrounded by blue balloons, the ProServeIT team facing off against Microsoft in a friendly charity hockey match, and team members enjoying a go-kart racing social event, representing the culture of celebration and connection at ProServeIT

 

AWARDS & DESIGNATIONS

Trusted. Recognized. Committed to More. 

 

Recognition is a meaningful reminder of the trust we’ve built and the standard our team brings to every part of our work. 

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Microsoft Intelligent Security Association (MISA) MXDR member badge and Microsoft Security partner logo

ProServeIT Microsoft Fabric Featured Partner Badge

ProServeIT Partner of the Year Awards Modern Work Badge

ProServeIT Partner of the Year Awards Security Badge

Cloudtango MSP Select 2026 and Best Managed Companies awards badge

Canadas 50 best MSPs ChannelNext Award Badge

Canada 2026 SME Canada's Top Small & Medium Employers Logo

Microsoft Solutions Partner - Business Applications logo

Microsoft Solutions Partner - Modern Work logo

Microsoft Solutions Partner - Security logo

Microsoft Solutions Partner - Data & AI Azure logo

The exterior of ProServeIT's Mississauga headquarters, the iconic Cloud Gate sculpture in Chicago representing ProServeIT's presence in the United States, and the Vancouver waterfront skyline with cherry blossoms representing ProServeIT's presence across Canada

WHERE WE ARE

Many Places, One Shared Purpose

 

Our headquarters are in Mississauga, Ontario, but our team reaches far beyond one office. With a presence in Prince Edward Island, Vancouver, Chicago, Illinois, New Mexico, Paris, and Ho Chi Minh City, we're built to support organizations across Canada and the United States, with one shared purpose: bringing together people, technology, and possibility.


INDUSTRIES WE SERVE

We Understand Your World 

 

Every industry works differently. We take the time to understand your people, your priorities, and then build technology around it.

These are some of the industries we support most often, across Canada and the United States: Agriculture | Construction | Education | Finance | Healthcare | Legal | Manufacturing | Nonprofit | Oil & Gas | Professional Services | Retail | Transportation  

 

WHAT WORKING WITH US FEELS LIKE

Hear From Those We're Proud to Support 

 

We build relationships that are grounded in trust, care, and shared goals, showing up as a partner who is in it for the long haul.

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"There was the real sense that we could be in relationship with you all over time, that you had the staying power, that your team had the capabilities to work with our executive leadership, not just our technical team, to understand our broader strategy and mission, and that there was a sense of trust."

Romanita, CEO

M.J. Murdock Charitable Trust

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"Your team has been very reliable and available, and that’s exactly what we needed. The consistency matters. They know our environment and our business. What started as a vendor relationship became a real partnership."

Marc, CEO & Founder

SureCall Contact Centers

Powertech Case Study Logo Black and White


"ProServeIT was a great consultant for us to help us on that journey and really challenge us on what we wanted to do, what we wanted to achieve, and to guide us on an enterprise transformative program rather than just a software implementation." 

Pierre, CEO

Powertech

OUR COMMITMENT

Showing Up for Our Communities  

 

At its heart, hospitality is about showing up for one another however we can. For us, supporting the people and communities around us through meaningful action is one of the most important expressions of that belief.

Empower Icon Black

#Empower for Nonprofits

Our annual free conference for nonprofits and charities, created to help mission-driven organizations explore practical, ethical ways to use AI. Through real stories, useful frameworks, and people-first strategies, #Empower helps nonprofits see how technology can support their purpose. 

Learn more about #Empower

EmpowerWomen Icon Black

#EmpowerWomen Dress Drive

Our annual International Women's Day gathering, bringing together women executives, senior leaders, and allies for a morning of connection, generosity, and impact, featuring a clothing and donation drive, supporting Dress for Success Toronto, helping women re-enter the workforce with confidence and independence. 

Learn more about #EmpowerWomen

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Equity, Diversity, Inclusion & Belonging 

Belonging starts inside our own walls. We create space for ongoing dialogue, learning, and initiatives that help our people feel seen, respected, and included, while also standing with our communities when they face injustice. 

Read our blog

  • ProServeIT team members and other attendees at a Women of Influence Dinner
  • ProServeIT hosting the annual Empower Women Dress Drive with a room full of attendees engaged in the panel discussion
  • The ProServeIT team during the Empower Women event
  • Hope and Hugo posing with a standee introducing themselves, at a ProServeIT event
  • The ProServeIT team with the Dress for Success team dropping of clothing donations received through Empower Women
  • A room full of attendees engaged in a panel discussion at Empower Women at Microsoft Toronto
  • ProServeIT team members sitting down for a meal
  • Hope and Hugo at Empower with a background denoting Empower 2026, with the ProServeIT, Microsoft and LineZero logos

FAQs

Your Questions. Our Answers.

What makes ProServeIT different from other IT companies?

Technical excellence is the baseline. What sets ProServeIT apart is our commitment to people-first, hospitality-driven IT. We believe technology works best when people feel supported, understood, and cared for, which is why we apply the principles of unreasonable hospitality to every interaction. The result is an experience that's more personal, more thoughtful, and more human than what's typically expected from an IT provider. 

What does hospitality-driven IT mean?

Hospitality-driven IT is ProServeIT's approach to delivering technology through the lens of unreasonable hospitality. It means going beyond solving technical problems to create experiences that feel personal, proactive, and genuinely caring. It's anticipating needs before they become issues, communicating with honesty and empathy, and making people feel valued at every step of the journey. We believe the most important part of technology is the people using it. 

What values guide ProServeIT?

Everything we do is guided by three core values: People Matter, Be Like Gumby, and Do It Right. Together, they shape how we work, how we support our clients, and how we show up for one another every day. 

Who are Hope & Hugo?

Hope and Hugo are ProServeIT's brand ambassadors, born from the same spirit of unreasonable hospitality that shapes everything we do. They're a reminder that technology can be brilliant and warm at once, and that every solution should start with people, not platforms.

Where is ProServeIT located?

ProServeIT is headquartered in Mississauga, Ontario, with additional offices in Prince Edward Island, Vancouver, Chicago, New Mexico, Paris, and Ho Chi Minh City.

What industries does ProServeIT serve?

We typically partner with organizations across a wide range of industries, including nonprofit, education, healthcare, finance, legal, agriculture, retail, construction, manufacturing, professional services, transportation and energy.

What size organizations does ProServeIT work with?

We most often partner with mid-sized organizations, typically between 100 and 500 employees, across Canada and the United States.

What awards and certifications does ProServeIT hold?

ProServeIT is a Microsoft Solutions Partner with recognized expertise across Business Applications, Data & AI, Modern Work, and Security. We've also been recognized through programs such as Microsoft Fabric and MISA, and received industry recognition from organizations including Microsoft, CloudTango, and Canada's 50 Best Managed IT Companies.

How can I get involved with #Empower or #EmpowerWomen?

If you're part of a nonprofit, you can attend #Empower. Or you can let us know about an organization that could benefit. For #EmpowerWomen, we welcome senior women leaders and allies to attend, and donations are open whenever the event is running. If you'd like to contribute in another way, reach out and we'll figure it out together.

We'd Love to Learn About You, Too.

 

You've spent some time getting to know us. Now we'd love the chance to do the same.

If there's something on your mind, a question, an idea, or just something you'd like to talk through, we're more than happy to listen.