Julia Ford
Director of Nonprofits, HubSpot
Julia has 15+ years of experience in nonprofit fundraising and program expansion. She has served the Portland, OR community as a case manager for folks experiencing homelessness, delighted customers as a pastry chef, started her own catering and event management company, and worked as a major gifts officer and development director. Julia stepped into the world of tech and nonprofits in 2017, leading sales and marketing for a digital agency focused on elevating nonprofit impact through innovative websites and digital products. She joined the HubSpot team in April of 2021 and currently leads their Nonprofit Program.
James Peagram
Channel Manager, HubSpot
James Peagram is a Channel Account Manager at HubSpot. Over his career, James has consulted with thousands of scaling companies on all things customer acquisition and retention. James focuses on Sales strategy and believes that providing a fantastic customer experience is the byproduct of aligning technology and teams together.
A session by Julia & James:
Hubspot For Nonprofits – How an Inbound Marketing Methodology Helps Nonprofits Accelerate Their Mission
Recommended for: Marketing Professionals
Time: 1:30 PM - 2:00 PM EST
Your potential donors’, volunteers', and other stakeholders’ journey from their very first interaction with your organization to the moment of conversion is anything but linear. With the world becoming increasingly more digitized, their journey becomes more complex as well. Join James from Hubspot to understand how an inbound marketing methodology can help nonprofits effectively attract their donors and volunteers and turn them into long-term supporters of the organization and its mission. Hubspot's new nonprofit program and pricing will also be discussed during the session.