Brad Gasaway
VP of Marketing, Namify LLC
I've been involved in the rollout of AXOMO (Namify's proprietary swag management platform).
I'm passionate about understanding and sympathizing with all different audiences.
As part of my undergraduate studies in Advertising Management, I was fortunate enough to win two separate capstone competitions for major auto brands (Ford and Toyota).
I joined Namify in 2005 as a Junior Marketer and I now have responsibility over 4 of their subsidiary brands.
Overseeing the core messaging of AXOMO and witnessing the measurable impact it is having on employee engagement has been one of the major highlights of my career so far.
Outside of work, I'm a happy and busy father of 6 wonderful children. Any extra time that I get to spend with my family ... whether it's playing games, exploring the outdoors, or coaching their sports team ... is a treasure.
A session by Brad:
40 Trillion Reasons to Make Sure You're Attracting Millennials and Gen Z to Your Cause, and How Your Free AXOMO Account Can Help
Recommended for: Marketing Professionals
Time: 3:00 PM - 3:30 PM EST
A massive (global) transfer of wealth is already underway. In order to engage tomorrow's donors and advocates, you have to understand and keep reminding yourself who this new workforce is and what types of media or tangibles speak to them. They are the vehicle to reach your intended destination, but it's up to you to provide the right fuel and consistent direction. AXOMO is a proprietary software that allows organizations to easily create and offer exciting apparel and gear to their employees and supporters, with ZERO out-of-pocket expense to the organization. As part of their mission to give back, they offer free licenses to non-profits who want to improve their image, build up their following, and generate additional revenue with branded gear.