Betty Quon
Partnership Manager, ProServeIT
Betty is a firm believer in continuous learning, simplifying processes, improving efficiency, and doing things right the first time. She believes in empowering everyone to be their best. Her career includes stints in IT support, inside sales, account management, call centre management and project management. With an M.B.A. in marketing, she is now bringing her experience to lead generation, virtual events, and partnership management at ProServeIT.
Outside of work, Betty’s passions include food and cooking, photography and travel. She loves to explore new cuisines and new places with her family and friends.
A Session by Betty:
Engage Your Target Audience to Create Long-Term Supporters
Recommended for: Marketing Professionals
Time: 2:00 PM - 2:30 PM EST
By engaging your target audience and building a relationship of trust and confidence, you can create a ready pool of supporters and improve the return on your marketing investment. Start with a solid foundation using the 6-Pillar Marketing Framework to guide your marketing activities. Incorporate key elements into your marketing communication to win long-term supporters. Engage and interact with your audience to build a connection, share your mission, demonstrate your passion and provide compelling stories of success. Explore how marketing tools such as HubSpot can help you to simplify, personalize and automate your marketing communications. Keep your audience engaged and they will keep you top of mind.
