Every employee, regardless of background, position, or length of employment, has one thing in common: they have chosen to come to work for the same organization every day. When your entire team is aligned with and engaged in your company's brand experience, a stronger, more consistent understanding is achieved, which usually leads to a better customer experience!
After all, it’s your employees who give your customers these experiences. So, it's important to realize that your employee experience should be a top priority for your company, especially when it comes to keeping, growing, and attracting the best talent. In this blog, we'll discuss the symbiotic relationship between employee and customer experience, as well as how it relates to your technological choices.
How Leveraging Technology Helps to Keep, Grow and Attract Customers
5 Key Stages to Build Technology Resilience All Leaders Should Know
Enhance Employee Engagement with Technology
We are all aware that happy customers are the foundation of any organization's success. An outstanding customer experience is what keeps and attracts loyal customers. How do you make your customers feel appreciated and heard? It all begins with the corporate culture you establish with your employees.
However, with many employees now working remotely, business leaders are finding it challenging to keep their employees engaged. Keep in mind that your employees are just as important as your customers to the success of your company. So, you must start by building a culture of treating employees well, as if they are your customers, too.
Now that you've recognized the symbiotic relationship between customer and employee experience, consider this: does technology play a role in your company's overall brand experience? To elaborate, consider your technology investments in relation to, say, a website or something else that you know has a marketing component to it. People frequently think of it as a business development initiative, but when you acknowledge it through an employee’s lens, you may begin to see that these components are a potential way to attract the right talent to your company.
Simply ask yourself if your technology stack is intended to:
👨💻 Keep your employees: Are there tools you can invest in to digitize corporate culture and create as many intersections as possible to enhance the employee experience?
🌱 Grow your employees: Are there tools you can select that will create and nurture employee growth?
💡 Attract new employees: Do you have tools in place that would help attract the right talent to your company and help new employees understand what it means and what it’s like to work for you?
Check out the video below for more information on these questions, and learn how to get started:
Download the Brand Experience One-Pager
Invest in the Right Technology to Support Your Employees
Your company can use technology to digitize its culture and show potential employees what it's like to work for a growing team. Investing in the right technology solutions allows your company to nurture a sense of community while also supporting an employee growth mindset.
Employee growth is the most important investment you should make in your company. Why is it the most important? Investing in employee growth creates a self-fulfilling prophecy of achieving all customer and employee experience objectives. Spending time investing in your employees will help you attract new talent because they will be your best recruiters. When you instill a growth mindset in your employees, they will want to stay and continue to grow with your team, resulting in lower turnover. Growing your employees will not only help you keep and attract new ones, but it will also help you keep, attract, and grow your customers!
To augment this process, assess what technology options and tools you can use to create and nurture this employee growth mindset. By purchasing and deploying the right set of tools, you can achieve all the outcomes with your overall brand experience.
Use a Technology Strategy Framework to Revise Your Employee Experience
Employee engagement is the most important aspect of any business. It not only strengthens your brand, but it also converts your employees into brand advocates! Organizations are finding innovative ways to foster employee engagement with the help of ever-evolving technology. CEOs and executive teams we have worked with have found a brainstorming session helpful and essential to building their Technology Strategy Framework. We designed our Technology Roadmap Lite specifically for CEOs and C-suite executives to assist them in brainstorming the various elements of a Technology Strategy Framework.
When you book your own Technology Roadmap Lite for CEOs, you'll receive a personalized Technology Strategy Framework for your organization, as well as a ranking for each of the “rooms” in your technology “house” based on your current state. We’ll also provide a list of must-do, should-do, and could-do recommendations to improve your technology framework, and suggest timelines and investment requirements for each recommendation.
Learn more and contact us today to book your own Technology Roadmap Lite!