ProServeIT Corporation (ProServeIT) is a multi-award winning Microsoft Gold Partner headquartered in Canada. We believe that we can make your life better through technology! ProServeIT specializes in a comprehensive focus on managed services, custom software development and technology consulting services that provides a competitive advantage to companies of all sizes in all industries.

Established in 2002, ProServeIT was one of the first Canadian Microsoft Gold Partner companies to spearhead the adoption of Cloud computing. Since then, we have migrated over 200,000 users to the Cloud. ProServeIT has focused on building a full suite of innovative, scalable Microsoft Cloud practices to ensure customers successfully adopt Cloud technologies.

ProServeIT is a Microsoft Gold Partner and Citrix Partner that has been recognized as a multiple Microsoft Impact Award winner, a member of the CDN Top 100 Solution Provider List, as well as the MSP Mentor Global 501 and North American 200 Top MSP Providers. ProServeIT is based in Mississauga and has offices in Calgary, Vancouver, Paris and Ho Chi Minh City in southern Vietnam.





Microsoft Gold Partner

Eric Sugar – President

Eric Sugar serves as President at ProServeIT Corp.

His focus is on helping clients set their strategic direction with regards to technology that enables their business. Eric’s passion is teaching how technology can be leveraged by businesses to enable growth and added value. Eric has acquired significant experience as the VP Sales and Marketing, Director of Projects and as a Principal Consultant.

He created and managed professional services delivery teams, provided pre-sales support, managed projects, designed client systems, trained staff and clients. Eric has also presented multiple times at worldwide technology conferences and enjoys evangelizing technology.

Eric holds a Bachelor of Arts (Economics and Math) from University of Toronto.

Eric is a father of two beautiful girls and is an avid rower, cyclist and hockey player who can put a golf ball in the woods better than most.


Microsoft Gold Partner

Jaime McMahon – VP, Sales and Marketing

Jaime McMahon is the VP, Sales and Marketing at ProServeIT and has been with the business for 10+ years.

Jaime and his team are responsible for ensuring that customers understand the technologies under consideration and provides the means where they can translate that technology back to the business. He has a strong passion in dealing with customers and works very hard to ensure that each engagement results in fulfillment of the identified business vision.

Jaime makes a concerted effort to maintain currency with the technologies that ProServeIT offers to be able to provide credibility and trustworthiness when speaking to both a technical and executive level audience. He has succeeded through years of experience in both senior technical and sales roles.

Jaime and his team have a hyper focus on Microsoft Cloud technologies, specifically Office 365, Azure and CRM Online, and has helped over 200,000 users migrate to the Cloud. Jaime has also been influential in helping ProServeIT gain international recognition through his sales/marketing efforts, including Microsoft IMPACT Awards and Microsoft World Partner Conference Awards.

Jaime holds a Bachelor of Engineering from McMaster University. He is happily married and has a daughter. Jaime resides in Mississauga and enjoys several sports activities including soccer and rock climbing. He also loves to travel abroad and has visited quite a few exotic foreign countries.


Microsoft Gold PartnerCorey Reyneker – VP, Alliances

Corey Reyneker is the VP of Alliances at ProServeIT and has been in the IT industry for 14 years.

Corey has been immersed within the Systems Integration, Managed Services and Cloud Solutions portfolios for years and is an expert in facilitating and guiding customers through the journey to more strategic IT adoption and support models. Corey has strong experience in dealing with mid-size and enterprise customers and can relate senior level business challenges to advanced IT solutions. Corey’s experience is rooted in strong technical knowledge and is able to communicate to both technology and senior business leadership resources.

He has 3 children and resides in Burlington. He enjoys all types of sports and recreations with particular focus on golf and baseball.


Microsoft Gold PartnerPedro Alfonzo – VP, Services

As the VP of Services at ProServeIT, Pedro Alfonzo is responsible for directing the activities of our customers facing line of businesses which include the professional services, software development and IT Managed Services practices.

Previous to working at ProServeIT, Pedro served as Director of Consulting Services at a global consulting firm where he delivered an unprecedented 100% satisfaction rate with his customers. His additional accomplishments include an extensive 15-year long career at Microsoft in numerous client facing roles. As Principal Consultant Pedro was the recipient of the 2014 – Gold Club award and led a national Delivery Excellence program which helped to prepare the practice for the industry transformation to the cloud.

Pedro has a strong program management background and holds a Project Management Professional (PMP) designation, along with many technical certifications. He became Microsoft Azure certified and strongly believes the cloud is changing how IT services organizations, such as ProServeIT, empower corporations to transform their business.

Pedro has three little princesses and hopes that they will grow up to do what they love.


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